Class Assignment and self-study
Media:
Procreate, Photoshop, Illustrator, InDesign, After Effects
Project Description:
Branding project for Yinghua's Teahouse, a conceptual business inspired by a classmate's request. Logo design, and any substantial branding materials were necessary for creating the image for the business. The client provided feedback, while the designer created the deliverables to their client's satisfaction.
Process:
The color palette for the brand was set in stone immediately, and the client's character was a massive inspiration behind the initial sketches of logo concepts. The project started with a conversation behind leading ideas, Yinghua's Teahouse specialized in teas, coffees, and pastries. The focus was on the sweet and cute aesthetic behind Yinghua as a character. The initial 50 sketches were brought down to three favorites, and from there my client suggested combining two concepts.
